As an experienced Brand Strategist and Marketing Manager, I'm dedicated to driving remarkable growth and amplifying brand visibility for businesses ready to make their mark. With a track record of success in leading cross-functional teams, I specialize in executing branding initiatives and impactful marketing campaigns that resonate with target audiences.

My journey in brand strategy and marketing management spans across diverse industries, from culinary delights to luxury retail, where I've spearheaded initiatives that have redefined success metrics:

Reimagining Brands, Redefining Success

At Murphy's, I orchestrated a comprehensive rebranding journey that led to a staggering 500% revenue increase within just three months. Through strategic social media growth, online features, and dynamic event marketing, I elevated Murphy's visibility, establishing it as the premier destination for Jamaican-style patties in NYC.

From Vision to Reality: Building Brands Brick by Brick

My tenure at Agenda Studios saw the transformation of a single photo studio into an industry leader with 8 thriving locations. By fostering strong partnerships and leveraging market insights, I propelled Agenda Studios to new heights, resulting in over 8,000 production hours, a significant increase in online followers, and substantial revenue growth.

Crafting Compelling Narratives, Creating Lasting Impressions

From collaborating with Dove on the groundbreaking "Real Virtual Beauty" campaign to directing captivating video productions for esteemed establishments like The Carlyle Hotel, my dedication to storytelling and creative innovation has consistently delivered results that exceed expectations.

Navigating the Retail Landscape with Precision

During my tenure at Macy’s, I managed multi-million-dollar brand portfolios across hundreds of locations, consistently exceeding sales targets and earning accolades for top performance. By harnessing market insights and consumer trends, I optimized product assortments and promotional activities, driving significant sales increases and profit margin boosts.

I'm committed to helping brands unlock their full potential, crafting bespoke strategies that captivate audiences, drive growth, and leave a lasting impression. Let's embark on a journey to transform your brand narrative into a compelling success story. Connect with me today, and let's turn your vision into reality.